Big Social Data in Public Health: A Mixed-methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance
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Big Social Data in Public Health : A Mixed-methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance. / Hansen, Kjeld S.; Mukkamala, Raghava Rao; Hussain, Abid; Grønli, Tor Morten; Langberg, Henning; Vatrapu, Ravi.
I: Procedia Computer Science, Bind 98, 2016, s. 298-307.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › fagfællebedømt
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TY - JOUR
T1 - Big Social Data in Public Health
T2 - A Mixed-methods Case Study of Sundhed.dk's Facebook Strategy, Engagement, and Performance
AU - Hansen, Kjeld S.
AU - Mukkamala, Raghava Rao
AU - Hussain, Abid
AU - Grønli, Tor Morten
AU - Langberg, Henning
AU - Vatrapu, Ravi
PY - 2016
Y1 - 2016
N2 - We introduce the notion of "Socially Shared Health Information" (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.
AB - We introduce the notion of "Socially Shared Health Information" (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.
KW - Big Data Analytics
KW - Health Informatics
KW - New Public Health
KW - Social Media
KW - Sundheds.dk
UR - http://www.scopus.com/inward/record.url?scp=84992437223&partnerID=8YFLogxK
U2 - 10.1016/j.procs.2016.09.046
DO - 10.1016/j.procs.2016.09.046
M3 - Journal article
AN - SCOPUS:84992437223
VL - 98
SP - 298
EP - 307
JO - Procedia Computer Science
JF - Procedia Computer Science
SN - 1877-0509
ER -
ID: 179058742